Balloon Crew

Case Study for DM/IS 023/021A

Existing URL: www.ballooncrew.com
Last Updated: Feb 2010
New URL: www.ballooncrew.com/sandbox
Last Updated: May 27, 2010
Product: Balloon decorating and gifts
Campaign: Re-design web site, re-design order processing, search engine optimization

Challenge:
Our business web site was put together almost 10 years ago and really shows its age. Over the years there have been many changes and fixes put in by different people so there is a mixture of picture qualities and the folder structure on the server has gotten realy confusing, as you can see here. Our goals in the web site re-design process are as follows:

Results:
No results yet but here's some first steps.
  1. Identify a site color scheme. Mary will have input on this.
  2. Identify what to keep from the existing site.
  3. Design the site folder structure.
  4. Design the site layout - pages for product categories, pages for event categories.
  5. Craft text for specific areas.
  6. Create a new logo using what I'm learning in my other classes.
  7. Create a hidden 'directions to our house' page that can be given out on demand.
  8. Site search function?